8 Reasons Why Your Business Needs Social Media Marketing

8 Reasons Why Your Business Needs Social Media Marketing

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts.
But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes you do — and here are some of the most compelling reasons why:
1. Social media posts can be used to drive targeted traffic.

 Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in its brilliance, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed social media posts can make all the difference.
2. Using social media for business boosts your site’s SEO.

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).
3. If you’re doing it right, social media will lead to real relationship building.

Part of what makes things like Twitter and Instagram marketing so cool is the interaction you get to have with your customer base you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result).What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites?
You can also use social media as a tool for connecting with complementary, non-competing businesses, thought leaders and tastemakers in your space, as well as journalists who cover your industry. Sometimes, becoming besties starts with a simple retweet.
4. Users are receptive to your messages.

 People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

5. Social media ads allow targeting and retargeting. 

One of the reasons social media is important is because of the highly customizable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to install a Facebook pixel on your site and use it to retarget the users who visit you — these people are far more likely to convert into solid leads and sales!

6. Social media can help you get noticed at events, and even generate earned media coverage.

Whether your business is sponsoring a charity fundraiser or attending a major trade show, there’s no better way to leverage your presence than with the help of social media.
7. A strong social media presence builds brand loyalty.

 A study found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.

8. Your competition is getting social, so you should too.  

A hard time winning them over. If you’re active and engaging on a variety of network Did you know that 91% of brands are using more than one social media platform? This isn’t something you want to fall behind the competition on because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. If your competitors get to your potential customers first, they’ll earn their loyalty, you can gain those friends and followers first and your competition will be playing catch up instead of the other way around.

For more information Visit us at www.ttechnologies.in
For Social Media Services Write Us on   info.ttechnologies@gmail.com


Write comments
02 May, 2018 delete

An excessive amount of data bound with extravagant catchphrases like 'bleeding edge, mission-basic applications to enhance business process, and so on' can put off perusers. Keep in basic.

06 September, 2018 delete

WiFi Router Security Features Generally, the home-based internet router renders a huge number of security features to all the users. There are several other features that you might haven’t used until now. Based on the age of your router, It delivers more or less security-related features to all the users.

04 June, 2020 delete

Thanks for your sharing, I think you should share these great things on your Facebook profile, if you don't have the app then download it at my website https://apkrapido.com/

24 October, 2020 delete

Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. This article inspired me to read more. keep it up.
Data Science Course In Hyderabad

18 February, 2021 delete

Thanks for posting the best information and the blog is very informative.Data science course in Faridabad