8 reasons why your business NEEDS a professional website!
Like many small business owners, you may believe your
bus0iness cannot benefit from having a website or that a website is not within
your budget. Or maybe you think because you don’t use a computer, neither do
your potential customers. These are misconceptions. These 8 reasons show why
your company NEEDS a professional website, no matter what size your business.
Today,
more and more consumers use the internet to search for the products or services
they need. Your small business will gain credibility by having a website.
Without one, potential customers will go to your competitors that do. If you
already have a website but it is "home-made", having it
professionally redesigned will provide your business with a professional image
which will inspire even greater confidence. For home-based businesses, this is
particularly beneficial since you do not have a store front to promote your
products or services.
As a
small business owner you probably think you can't afford a professional
website, but you can't afford NOT to. Compared with
the cost of a newspaper ad, when you consider the potential market you can
reach with a website, it is a very cost effective way to promote your business.
Think
of your website as being your online brochure or catalogue. It is much easier
and quicker to update information about your products and services on your
website than in print material, making it an effective way of letting your
customers know about the arrival of new products, upcoming events, special
promotions, or any new services you now offer. Unlike print ads which quickly
become outdated, your website can provide current information and news.
A
website is available to both your regular and potential customers 24/7/365
providing them with the convenience of reviewing your products and services
when your store or office is closed. With today’s busy lifestyles, this is a
great selling point when making a purchase decision.
Whether
you provide products or services, your website will provide an alternative
location to sell them. As a retailer, a website (eCommerce) is a great place to
sell your products to a wider market; even services can be made available
globally. Don't think you'll be able to sell your products or services online?
Don't forget, even cars and houses sell online!
No
matter what type of business you’re in, a website is a great place to showcase
your work. By including a portfolio or image gallery, as well as testimonials
about your work, you can demonstrate what makes your business unique.
Providing
information to your customers takes time, whether it’s on the phone,
face-to-face, in a brochure, or in emails. With an online catalogue you can
provide lots of information about your products and services. Once your website
is up and running, it is available to your customers indefinitely, saving you
time. And what is time? Time is money!
Maybe
you sell environmentally friendly products and would like to share tips on how
to recycle, or perhaps you’re an accountant and want to give your clients
advice on how to simplify their bookkeeping practices. By including a FAQ page,
adding articles or uploading newsletters to answer all your customers'
questions you can keep them up-to-date. What better way to provide them with
value added service than by sharing information on your website.
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