10 Laws of Social Media Marketing
Leveraging the power of content and social media marketing can help elevate your audience and
customer base in a dramatic way. But getting started without any previous
experience or insight could be challenging.
It's vital that you understand social media marketingfundamentals. From maximizing quality to increasing your online entry points,
abiding by these 10 laws will help build a foundation that will serve your
customers, your brand and -- perhaps most importantly -- your bottom line.
1. The Law of Listening
Source: Google Images
Success with social media and content marketing requires more listening and
less talking. Read your target audience’s online content and join discussions
to learn what’s important to them. Only then can you create content and spark
conversations that add value rather than clutter to their lives.
2. The Law of Focus
Source: Google Images
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality
Source: Google Images
Quality trumps quantity. It’s better to have 1,000 online connections who read,
share and talk about your content with their own audiences than 10,000
connections who disappear after connecting with you the first time.
4. The Law
of Patience
Social media and content marketing success doesn’t happen overnight. While it’s
possible to catch lightning in a bottle, it’s far more likely that you’ll need
to commit to the long haul to achieve results.
5. The Law
of Compounding
Source: Google Images
If you publish amazing, quality content and work to build your online audience
of quality followers, they’ll share it with their own audiences on Twitter,
Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry
points for search engines like Google to find it in keyword searches. Those
entry points could grow to hundreds or thousands of more potential ways for
people to find you online.
6. The Law
of Influence
Source Google Images
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting
source of useful information, they might share your content with their own
followers, which could put you and your business in front of a huge new
audience.
7. The Law
of Value
Source: Google Images
If you spend all your time on the social Web directly promoting your products
and services, people will stop listening. You must add value to the
conversation. Focus less on conversions and more on creating amazing content
and developing relationships with online influencers. In time, those people
will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law
of Acknowledgment
Source: Google Images
you wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
you wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law
of Accessibility
don’t publish your content and then disappear. Be available to your audience.
That means you need to consistently publish content and participate in
conversations. Followers online can be fickle and they won’t hesitate to
replace you if you disappear for weeks or months.
10. The Law
of Reciprocity
You can’t expect others to share your content and talk about you if you don’t
do the same for them. So, a portion of the time you spend on social media
should be focused on sharing and talking about content published by others.
Source: Entrepreneur
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