7. Reasons to have a responsive web design

Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on. Someone opening your site on a small smartphone will be shown the same site as the person opening it on their laptop but the site will have noticed the constraints and automatically reformatted to give the user an experience better suited to their device. No more loading a huge website and having to zoom in and out to find the content you're looking for. Responsiveweb design takes into account interaction too and makes your site easier to use by acknowledging and integrating things like touch screens to aid navigation.

7 Reasons to have a responsive web design:

1.     Rise in mobile usage

Almost 60% of all website traffic is from mobile devices. In fact, there are currently more mobile devices on earth then there are people. And every month mobile usage continues to grow, so every month more and more prospects and customers will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they'll likely have a lower option of your brand, and they'll also be more likely to visit a competitor's site.

2. Shopping on mobile devices is steadily growing

Online shopping  is easier than hopping in the car and driving to the store and it is even easier if you can do it in your favorite chair, while watching TV. 80% of consumers regularly  use their smartphones to shop online. And 70% of shoppers now use mobile phones while in stores during the holidays. If your products and services aren't easy to view from a phone, you're missing out on an opportunity.

3. Social media increases mobile visitors

Over 55% of social media consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, YouTube, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices. So if you have a social marketing strategy and want to leverage social sharing of content, get responsive.

4. Responsive sites improve SEO rankings

Responsive development is Google's recommended approach for mobile web design. Per Google, responsivewebsites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for separate mobile versions of websites.

Furthermore, mobile phones now have a separate Google search algorithm as well, so just because your site ranks high via a desktop search doesn't mean it will continue to rank well for individuals for perform the same search via their phone. This issue becomes even more critical when you consider that mobile searches will overtake desktop searches in 2015! If you think search optimization (SEO) is important, than your site better be responsive.

5. Responsive designs adapt to multiple devices sizes

Want your web design to look great, no matter the device or screen size? Then responsive web design is the way to go. But don't just think about today with smartphones and tablets. Think about tomorrow with smart watches, and Google Glass, and whatever new devices pops up for internet viewing. Responsive web design and development will work for them too.

  

6. One site is easier to manage and increase R.O.I (RETURN ON INVESTMENT)

There are currently many organizations that actually have two websites: 1) Their main site and 2) A second mobile version of their site. This was a fairly common practice before responsive development became the preferred method. That meant multiple versions to manage and update - inefficiency!

With a responsive site, your site will adapt to each device, providing the relevant layout and content that best meets the users' needs. It also means that your business will only have one site to manage, meaning you'll only have to update content one time, regardless of how different people consume your content. That also means lower web content management costs and higher R.O.I.

7. Responsive sites provide a better user experience

There are plenty of business reasons to implement a responsive website, but they all connect back to the goal of providing a better user experience for your audience. A responsive site means no more pinching and zooming, and no more side scrolling, to see an entire site that doesn't fit on a mobile screen. And a better user experience reduces bounce rates, boosts website conversions and improves brand perception.

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