8 Reasons Your Business Needs A
Responsive Website.
Mobile internet surfing has been gaining
ground on desktop internet usage during the past few years, Is your website ready to accommodate the
ever-increasing wave of mobile visitors? Most businesses aren’t.
So why all the fuss about responsive
design? Websites with responsive design are developed to automatically adjust
to any screen size, offering website visitors an optimal viewing experience no
matter what device they are using. Here are some of the most important reasons
to consider making the switch:
1. Social Media And Blogs Encourage Mobile Use.
Are you using social
media marketing and blogging as a part of your marketing strategy? According to
recent studies, over 55% of social media viewing now happens on a mobile
device. If you are using these methods to drive traffic to your static website,
you risk frustrating visitors once they land on your site, causing higher
bounce rates and missed conversion opportunities
2.
Responsive Websites Load Faster.
Slow and steady
doesn’t always win the race. Internet users, especially those on mobile devices
who are often on the go, like to get their information quickly. Responsivewebsites generally load much faster than a desktop website loading on a mobile
device. The longer your potential visitor has to wait to access your website,
the higher the likelihood that they will look elsewhere. Insights tool from
Google to see how your website ranks for mobile and desktop.
3.
Websites With Responsive Design Are Ready For Current And Future Mobile Devices.
Responsive design is
key for the forward-looking business. Not only does a responsive design
automatically fit the screen sizes of our current mobile, it will also
accommodate future devices that could become popular.
4. Mobile-Friendly Sites Do A Better Job Converting Visitors Into Customers.
According to a study
by Google, 74% of those who visited a mobile-friendly site said they were
likely to return to the site in the future and 67% said they were more likely
to buy a product or service from a mobile-friendly site.
5. Websites That Aren’t Mobile-Friendly Can Get A Bad Reputation.
When websites aren’t mobile friendly users express frustration
when landing on sites. And that if a site didn’t work well on their smartphones,
audience will feel like the company
didn’t care about their business. Additionally, some will feel their time had been wasted, and rest will
indicate a bad experience would make them less likely to engage with a company.
6. Mostly Local Searches On Mobile Devices Convert.
Is local search
important to your business? A recent Local Search Study by shows that four out
of five local searches result in a purchase—and 73% of those purchases were
done in a brick-and-mortar store.
7. Responsive Sites Rank Better
Because Google is always
looking for ways to improve the user experience (i.e. make more money), it
favors mobile sites over static sites due to the improved user experience and
faster loading times that mobile-friendly sites provide.
8.
Responsive design has
taken off in the last couple of years, so most businesses have not switched
over yet. Get a leg up on your competition by upgrading to a responsive website
before they do. One quick way to tell if a site is responsive is to minimize
the width of your browser window. If the site automatically adjusts to the new
size, it’s mobile friendly.
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1 comments :
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