8 Reasons Your Business Needs A Responsive Website.


8 Reasons Your Business Needs A Responsive Website.
Mobile internet surfing has been gaining ground on desktop internet usage during the past few years,  Is your website ready to accommodate the ever-increasing wave of mobile visitors? Most businesses aren’t.
So why all the fuss about responsive design? Websites with responsive design are developed to automatically adjust to any screen size, offering website visitors an optimal viewing experience no matter what device they are using. Here are some of the most important reasons to consider making the switch:

1. Social Media And Blogs Encourage Mobile Use.


Are you using social media marketing and blogging as a part of your marketing strategy? According to recent studies, over 55% of social media viewing now happens on a mobile device. If you are using these methods to drive traffic to your static website, you risk frustrating visitors once they land on your site, causing higher bounce rates and missed conversion opportunities

2. Responsive Websites Load Faster.



Slow and steady doesn’t always win the race. Internet users, especially those on mobile devices who are often on the go, like to get their information quickly. Responsivewebsites generally load much faster than a desktop website loading on a mobile device. The longer your potential visitor has to wait to access your website, the higher the likelihood that they will look elsewhere. Insights tool from Google to see how your website ranks for mobile and desktop.

3. Websites With Responsive Design Are Ready For Current And Future Mobile Devices.


Responsive design is key for the forward-looking business. Not only does a responsive design automatically fit the screen sizes of our current mobile, it will also accommodate future devices that could become popular.

4. Mobile-Friendly Sites Do A Better Job Converting Visitors Into Customers.


According to a study by Google, 74% of those who visited a mobile-friendly site said they were likely to return to the site in the future and 67% said they were more likely to buy a product or service from a mobile-friendly site.

5. Websites That Aren’t Mobile-Friendly Can Get A Bad Reputation.


When websites aren’t mobile friendly  users express frustration when landing on sites. And that if a site didn’t work well on their smartphones, audience will  feel like the company didn’t care about their business. Additionally, some will feel  their time had been wasted, and rest will indicate a bad experience would make them less likely to engage with a company.

6. Mostly  Local Searches On Mobile Devices Convert.


Is local search important to your business? A recent Local Search Study by shows that four out of five local searches result in a purchase—and 73% of those purchases were done in a brick-and-mortar store.

7. Responsive Sites Rank Better


Because Google is always looking for ways to improve the user experience (i.e. make more money), it favors mobile sites over static sites due to the improved user experience and faster loading times that mobile-friendly sites provide.

8. Make The Jump Before Your Competitors Do!


Responsive design has taken off in the last couple of years, so most businesses have not switched over yet. Get a leg up on your competition by upgrading to a responsive website before they do. One quick way to tell if a site is responsive is to minimize the width of your browser window. If the site automatically adjusts to the new size, it’s mobile friendly.